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How to start a business without knowing anything about business (8 steps)

If you've come this far it's because you'd like to know how to how to start a business plan, but you have no idea what your first step should be.
Many people are encouraging the creation of an enterprise even if it is small. And more so today with the crisis that exists in which to have a job – whatever the type – is no longer a safe option and wages are getting worse.
The big problem is that there you are, determined or determined to open your own business, with all the illusion of the world and willing to work 12 hours a day if necessary.
But you don't know anything about business.
You don't know whether to start an online business or a physical business, or what to sell or what services to offer; You have no idea if you'll need much or little capital to start it, or how to attract customers and promote yourself to increase your profits.

how to start a business plan

1. Think about what your business will be

You have this step clear: if you want to start a business, you have to have an idea of what it's going to be. However, there are many people who, although they are clear that they want to start such an activity, they do not know exactly what to do.
I can't tell you what the ideal business is for you even if you tell me what things you're passionate about or what you have good knowledge of. That's your decision alone.
But what I can do is give you some tips to clarify your ideas.
To create a successful venture, you must combine 3 important factors: something you like, something you know about or about what you already have skills, and something that is interesting to others.
You can decide to create a craft business because you like that activity and it's a sector that's trendy; but if you don't know how to do crafts, your project will fail.
Or you can think about selling templates for blogs and web designs because you know how to do it and it's a business that now leaves a lot of money. But if you don't like it enough, or have little interest in that, it will be noticed and you will end up having to close your company.
So think carefully about those 3 factors and make a list to decide on one venture or another.

2. Make your business plan

Do you know what business you're going to put in? If so, before you start going crazy looking for ways to attract customers or where to get the money you need, it's imperative that you make your business plan.
A business plan is a kind of "guide" where you will see the most important ideas of your project to guide you throughout the process.
Although by name it may seem a bit complicated to elaborate, don't worry, it's not as difficult as you think, and it will be very useful for you both to take the first step to set up your business and to solve future problems once you have opened your doors to your customers.
Your business plan doesn't need to belong (between 10 and 15 pages is enough), and you'll need to answer the following basic questions:
  • What your business is going to be
  • What you're going to sell in your business (products, services, etc.)
  • Who will your customers be (men, women, what ages they have, what interests, how much they earn?)
  • How you're going to get to them (social media, magazine advertising, brochures in their mailboxes)
  • Who your competitors are and how you can differentiate yourself from them
  • Where are you going to put your business (Internet, a physical place...)
  • What equipment, materials, and expenses you'll have (to create a budget of the required capital)
  • How you'll be able to finance your project if you need capital (investors, your savings, your family)
  • What are the risks

3. Seek funding if you need it

The next step is to find the money you need to start your business if you need it.
For example: if you want to create an online store where you sell your crafts or offer services as advice, you may only need very few savings for a website that will cost you very little each month, and just under $50 for the materials.
However, if your dream is to open a restaurant, a gym, or even a virtual clothing store, the investment will be bigger and you probably don't have enough money.

4. Create your ideal customer profile

Surely for you your ideal client is anyone who comes to your business and spends $500 at once; but when we talk about the ideal customer profile, we mean the people who are going to buy what you offer.
If you're going to sell women's dresses that cost $150, chances are a man isn't your ideal client, and a woman with a very low salary isn't either because she won't be able to afford it.
Just like if you offer online guitar courses, not all men, women and children will be interested in that, only those who like it and want to learn to play these instruments.
That's why it's very important to identify your ideal customer by making their profile.
Ask yourself if you are a man, a woman or children, what age you are, what your tastes are, what you buy and where you buy them (online or in physical shops), what your needs are and what problems you have and how your product or service can solve it.

5. Choose your business location

Once you know who your customer is, where they buy, and you've got the necessary financing, you must choose the location of your business.
If you have proven that your customers usually buy more through the Internet, this step will be very simple for you because you only have to buy a domain and a hosting to make your website and open your business online.
But if your buyers are more traditional – they like to go to a physical retailer to buy your products or services – or your company needs a physical place like a warehouse or a building, you'll have to choose a location and a place.
In case you're setting up a store, make sure it's in a good place for people interested in what you're selling, that's accessible (public transport arrives, there's car parking), and that it's a good size for what you need.

6. Look for suppliers if you offer products

If you provide services in your business or are you the one who creates your products, you can skip this step and go to the next point.
But if you're going to sell products that aren't made by you, it's important to look for good suppliers to serve your goods.
The first thing is to think what you need from your supplier: do you want your items to be good, but somewhat more expensive? Or do you prefer lower quality but at lower cost?
Once you've thought of this, look for several distributors with the features you have. You can start your internet search, talking to other entrepreneurs in the same sector, going to merchant associations to see if they have lists of suppliers...
Once you've found some providers, talk to ALL of them and select the ones that interest you the most, and then try to negotiate the prices to see which one provides you with the best service at a cheaper price.
Remember that it is important that you try its services by making a first small order and, if you like the way you work with, stick with it.

7. Register your business

At this point, before you start working on your business, you'll need to register it and request the necessary licenses and permissions.
I can't tell you exactly what paperwork you're going to need to do because this is different for every type of company and country.
For example, if you want to open a bar, apart from registering your business you will also need licenses and permits to sell alcohol, whereas if you want to set up a cell phone store this will not be necessary, but you may need to process other documentation.
So it is best to go to your town hall or the appropriate body, and request all the necessary information there.

8. Create your marketing plan to attract customers

This is the last step to get started with your business: create a marketing plan to know what message to convey and why to attract customers to your business.
For this, you will also find very useful the customer profile that you elaborated in point 4, because with it you will know where your customers are moving and what interests them most.
Your marketing plan should include:
  • What goals you want to achieve (attract customers, retain them, get X percentage more sales, etc.)
  • What strategies you will use (advertising, social media posts, discounts, event organization, contests...)
  • What means you'll use to put your plan into action (traditional advertising, digital marketing)
With this data, you need to put your marketing plan into action to start making your business known and build your customer portfolio.
For example: if you sell sportswear and your customers are men and women between 18 and 26 years old, who like to exercise and use Facebook and Twitter daily, the logical thing would be that you promoted on this social network by posting ads about sports, images related to this sector, etc.

Starting a business can seem a little complicated; but if you go slowly, and step by step, thinking well what you should do, it's easier than you think.
Best of all, once your project starts working, if you've done everything right, the benefits it will bring to you will be a great reward to all your efforts.
And you, what kind of business would you like to start this year? Leave me a comment down here and tell me what you think.

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