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How To Open An Advertising And Propaganda Agency

How To Open An Advertising And Propaganda Agency

An advertising and advertising agency is a company that aims to create publicity through service, planning, creation and contact with vehicles responsible for the dissemination of the pieces (the name given to material made to make a product, service or company public). The purpose of this business is to promote the sale of what is marketed by its customers, to spread ideas or give information to the public.

Advertising Agency Market

The advertising agency market is very crowded because there are thousands of them, especially those serving large clients, which are the big accounts. However, there are also small companies that want to advertise to boost their sales and therefore need small businesses as well, who do jobs as good as the big ones.

Exactly because the market is very comprehensive, there is the possibility of discovering niches and who are entering now should note that there may be gaps that must be filled by exactly the small beginners.

Basic Structure Of An Advertising Agency

The basic structure of an advertising agency needs to have an area with separate spaces for reception, service, administration and creation of the pieces, which are TV commercials, radio spots and general print media advertisements.

Certain agencies prefer to have space only with everyone acting together and participating in the processes so this decision will start with the entrepreneur.

The agencies have the service structure, which is the customer reception, planning, which will seek in the market all possible data on the consumers of such product that will be subjected to advertising, the creation, which is exactly where the commercials are made and the media, which will deal with the media on available advertising spaces. Traffic is an administrative area that takes care of the verification of the progress of all processes, such as delivery times of each phase of production of the product and deals with matters pertaining to any organization of such structures.

However, in agencies that are still starting, the basic structure must have service, creation and media.

Location Of Advertising Agency

Choosing a suitable place to run any business is very important to your success. In the case of an advertising agency, it is in the interest of this type of establishment to be close to potential customers, so that they can reach them more quickly and comfortably. For start-up agencies, it's interesting that it's close to small businesses that can compose customers.

In general, it is important to consider a street that has good lighting, has a properly functioning garbage collection service, has a parking lot for those who attend the advertising agency and who can go with the vehicle itself, that is easy access to public transport, such as trains, buses and subways and that is close to banks, should it be necessary to make any financial transaction.

Professionals To Work In Advertising Agency

The number of employees varies according to the size of the enterprise, but it is necessary to have an attendant, an Office-boy, an advertising agent to take care of the creation, the care and the media.

In the act of hiring them, the advertising and advertising agency owner should be aware of the candidates' abilities: having the broad cultural knowledge, creativity, ability with publishing programs, competence and affinity with the agency's philosophy are paramount.

How Is The Linkage Of Work And Sectors Within An Advertising Agency

The customer who wants to boost their sales is looking for an advertising agency, which is responsible for creating pieces that will make the advertisement happen.

In more structured agencies, there is the account executive, better known as advertising contact, which is part of the service sector. He is the one who will get the customers in the market, make visits to the companies and take the agency to his proposals.

The service represents the client in the agency; it is going to deal with the progress of the preparation of the pieces, from the sketch to the end.

The planning sector can act together with the attendance or separately, according to each advertising agency. The research is done to be able to base the creation of the pieces and also to show the companies that went to get the agency a more detailed profile of their consumers. These results help a lot at the time of creation and before it, of planning the whole process to be done.

Already with research done, it's time to go to the creation. Some agencies work with creative pairs, with copywriters and art directors, who are responsible for creating the pieces and the concept of the brand give the graphic form in the case of printed pieces. The production part takes care of the finalization of all created material, according to the budgets already calculated. This is where the contracting of video producers, sound studios, illustrators, speaker.

Specific Legislation Of An Advertising Agency

To put the advertising agency to work it is necessary to legalize the venture in the Commercial Board, in the Federal Revenue Secretariat; the Treasury Department, the Municipality, the INSS and the Employers' Union.

It is necessary to have at hand in relation to the physical facilities, where the business can operate, and it is also necessary to obtain the Operating Permit.

Consultation with PROCON is fundamental for the services to be adequate to the Consumer Protection Code.


There are also some laws that regulate the advertising activity; they are and Law 4.680 / 65 and Decree57.690 / 66, which are related to the exercise of advertising function, advertising agencies and advertising business in the country. There is also the Standard Norms agency services and Propaganda Professionals Code of Ethics. Law 9.610 / 98 refers to Copyright.
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